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| Garden Radio ... How advertising works | ||||
| Advertising on in-store radio reaches customers when they are walking round your centre. Other forms of media such as TV advertising, consumer magazines, Sunday Supplements, only reach
a customer when they are not in an immediate position to buy. Research shows that it may be 36 hours or later when they enter a store and, in the main, they have forgotten any advertising messages. A consumer may be just browsing round your centre but subliminal messages have been proven to work, influencing the browser into making a decision. Epos data kindly supplied by Notcutts for May and June 2006 advertising campaigns show improved sales performances of up to 19% compared with garden centres that don't have Garden Radio. |
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Companies who have used Garden Radio include Taylors Bulbs, Suttons Seeds, Gardman, Bayer, Scotts, William Sinclairs, Lindt and Johnsons Lawncare. To advertise call Trevor Pfeiffer on 01733 775700. [ THESE GARDEN CENTRES PLAY GARDEN RADIO ] |
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